You are running an ecommerce business, posting, showing up, doing everything they told you to do. And it still feels harder than it should.
The problem isn't your effort. It's that you're running your business half dressed. You wouldn't walk out the door in a great top, with no pants, and hope nobody notices. Because that's essentially what running your business without full visibility looks like. When you don't have clarity over your numbers, your planning, and what's actually happening under the surface, you're guessing. And you can't build something unstoppable in half an outfit.
Limited spots. Founding member pricing available now.
Most founders spend years being told the answer is more content, better ads, a stronger social media presence. So they invest time (and money). They show up consistently. They follow the formula. And still lie awake at 11pm wondering why nothing is improving.
Here is what nobody is saying. Marketing amplifies what already exists inside your business. So if the foundation is not solid and the numbers aren't adding up, all that marketing does is turn the volume up on the chaos.
We never start with marketing. We start with what your business is actually telling you. Then everything else starts making sense.
Here's what an unstable foundation can actually look like:
Not a rough idea. The real number, after every cost is accounted for.
You check the account and hope for the best. You can't see what's coming.
Ordering too much. Running out. Money tied up in inventory that isn't moving.
Conversion rate, AOV, abandoned cart. you know the words but not what they're telling you to do.
After expenses, tax and owner pay. what's really left? Most founders genuinely don't know.
If any of these feel familiar, you are in exactly the right place:
The months look decent on the surface. The bank account tells a completely different story. You're done pretending that's normal.
Better content. More ads. Show up authentically. You've done all of it. And you're still here, still unsure, still wondering what everyone else has figured out that you haven't. (Spoiler: it's their numbers.)
You're ready to make decisions backed by data, not desperation. You want to know your business is solid before you scale it. Smart, not reckless.
This is where I'd start if it were my business. Think of this as the complete outfit. Every piece doing its job, working together, so you can finally see the whole picture clearly.
Get this wrong and nothing else sits right. We build your cash flow from the ground up so you can see exactly what's coming in, what's going out, and what your next 12 months looks like. No more checking the account and bracing for impact.
Not every product that sells is a product that profits. We strip back every line to its true cost. manufacturing, freight, duties, packaging, shipping. so you finally know which products are building your business and which ones are quietly draining it.
Too much and it's overwhelming. Too little and you're caught short. We turn your stock from a source of anxiety into a financial lever. mapped to your sales velocity, lead times, and cash capacity so you always know exactly when and how much to order.
Conversion rate, AOV, abandoned cart, repeat purchase rate, channel profitability. these are the details that tell you where the friction is, where the opportunity is, and exactly which lever to pull. No more guessing. No more chasing tactics.
After expenses, tax and owner pay. what's really left? This is the number most founders never get to. We do. Because what's the point of building a business that doesn't actually pay you properly?
When everything works together, something shifts. You stop reacting and start leading. You know what you can afford to pay yourself. You know when stock is coming and whether your cash can fund it. You know which products are worth backing and which ones are quietly draining you. You can see 12 months ahead and you know. actually know. that you're going to be okay. That's the transformation. Not a spreadsheet. Not a fixed program. A complete picture of your business, built around you, with someone beside you who knows exactly how to read it.
You open your laptop before our call, a little nervous about what the numbers might say. But Nikki has already reviewed your questions. She knows what to look for. Within minutes you are looking at your cash flow together and she is pointing at something you had completely missed. Not in a way that makes you feel stupid. In a way that makes you feel like you finally have someone on your side.
It is a random Tuesday. Sales are slow, the imposter syndrome is loud, and you are not sure what to do next. You send Nikki a message. She gets back to you. Not because it is a scheduled call, not because it is in the program. But because that is what having someone genuinely beside you actually feels like. You talk it through. The spiral stops. You make a decision and move on.
Three months in, you open the operating system we have built together and you can see everything. Your cash position for the next 12 months. Which products are worth backing. Where the opportunity is hiding. You are not guessing anymore. You are leading. And it feels completely different to where you started.
I haven't been on Forbes 30 Under 30. I haven't moved my family to Bali to manifest my next revenue goal. And I'm still waiting on the Porsche. which is fine, I'm busy.
What I did do. without a single "we've hit seven figures" post about it. was build, scale, and eventually sell an ecommerce business. I know what it feels like to refresh Shopify at 6am before the kids are up. To place a stock order and immediately feel sick about it. To have a genuinely great month and still have nothing sitting in the account. I've been in that spiral. I know exactly how loud it gets.
I've also spent many years as a General Manager. overseeing financials, operations, and people. and what that gave me was the ability to walk into a business, look at the data with clear eyes, and know exactly what it's saying and what to do next.
I work exclusively with ecommerce founders — because that specificity matters. Understanding stock velocity, conversion rates, abandoned cart rates and cash flow timing in a product-based business is a completely different world to generic business coaching.
Beside Her exists because I want to sit beside you the way I wish someone had sat beside me. Not to hand you a framework and wave goodbye. To actually be in it with you. in your numbers, in your decisions, in the messy middle of building something real.
It feels like wine with your best friend. Except she actually understands your P&L and she will absolutely tell you when something's not adding up.
Before you spend another dollar on ads, another hour on content, another month wondering why it still feels hard. get visibility over your business first. Know your numbers. Know what you're actually working with. Know that the foundation is solid.
This is a mentoring experience with a minimum three month commitment. Intimate. High-touch. Built entirely around your business, your data, and your decisions. Not a group call with rotating coaches. Not a course you watch alone at 11pm. Just you, your numbers, and someone who has been exactly where you are. and knows how to read what your data is telling you.
Spots are limited intentionally. This work deserves proper attention and that means I only work with a small number of founders at a time.
This isn't just mentorship. It's the financial education most founders never got, and the kind of business thinking you'll carry for the rest of your career.
Beside Her is right for you if you are willing to do the work, have some real data to look at, and want someone who tells it straight not just cheers you on.
This is not for you if...
No scripts, no pressure, no pitch. Just an honest look at where you are and whether working with Nikki is the right fit.
I have your application and I will be back to you personally within 24 hours. In the meantime. take a breath. You just did something good for your business.